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Doings In General

Doings In General - Before (Poster) Maquette original hand-painted Halloween magazine cover design for Doings in General, Volume 6, Number 10, dated October 1930. Key Visual & Historical Details • Publication Info: The hand-lettered title reads "DOINGS IN GENERAL" with the initials "D" and "G" highlighted in red. This likely indicates an employee newsletter, trade journal, or company magazine for an organization with those initials (such as General Electric, General Motors, or General Mills). • Artwork & Medium: The piece appears to be original gouache or tempera paint on illustration board, rather than a mass-printed copy. The dark background is accented with a thin cobalt-blue border and matching blue highlights outlining a flying witch, a broomstick, and a bat. • Seasonal Motifs: The illustration captures classic 1930s Halloween imagery, featuring a witch in a buckled hat sweeping out of a large carved jack-o'-lantern that glows from within.